And the AWSome Hackers' Video Diaries Begin!

 

So the video diaries of the AWSome Hackers begin... If you are wondering about the odd spelling of 'AWSome' please feel free to ask :). (Hint: it has something to do with the correct pronunciation of Amazon Web Services). So the plan is to keep anyone interested (so basically that just means our moms and dads) updated on our life here trying to make it big in Silicon Valley. We want to be as 'daily' as we can with our video updates and to really keep everyone in the loop. Of course we will be open about the goings-on of our startup and our ideas as we feel an open policy is how to best keep this vibrant startup community growing. Here is our first video that I embedded and here is a link to our Youtube Channel: AWSome Hackers. Sorry if we seem a little tired - we had a long day and it's getting close to our bed time. We'll try to make sure we're a little more energetic and engaging in our future videos! Also we have some blasts from the past we want to upload too including our trip down for the Y Combinator Interview and our trek as TechStars New York City finalists. Enjoy!

NyooTV Consulting Project Begins

[caption id="attachment_35" align="aligncenter" width="750" caption="source: nyootv.com"] [/caption] Today I started working on my consulting mini-project for my Enabling Technologies (OPIM 314) class. My group (of which I am the only freshman), decided to choose the NyooTV project and I was very excited. A little introduction. Nyoo TV is an Indian Online Video start-up. They seem to be emulating the best parts of Hulu (the premium content) and the best parts of YouTube (a HUGE library, and a social experience). They've grown tremendously in just the past couple of months, and our task is to come up with a low-budget marketing plan that will make them grow extremely viral in a specific market segment (I believe the deliverable was something like 2Million new users in the next 30 days). My initial reaction was to look at the Indian-American market. A market that our whole team knows much better than those currently living in India. Although this may not be the demographic they were originally thinking that we would look like I believe there is a lot of potential. Apparently the Indian-American population is somewhere around 3M and growing. Also, I talked to some of my Indian-American friends about Nyoo and they loved the idea, immediately started using it, and told me that they know all their friends would love it too. Hopefully by targeting this segment to go viral, it also spreads to their family members who are still living in India. I will report back as to what direction my group, as a whole, ends up going with.