So for the mini consulting project for Nyoo TV, I was specifically assigned to look into what characterized a viral campaign. That's when I stumbled upon an interesting video on TechCrunch (I'll link to it later). It talked about 5 things but what really caught my attention was this idea of the "bored at work network." I immediately felt kind of stupid for not realizing this earlier and extremely excited because it's a market segment I haven't thought of before. I guess I can blame my college student lens for this. When I think about it there are probably millions of people in the corporate world or at an investment bank that hate their job and just want some sort of silly release from it that they can share with their friends. Believe me, I'll be working on something that will try to use this new knowledge to my advantage.